Excellence

We have worked with Migros for over a decade. The introduction of this premium range was one of our first projects and resulted in one of the most successful launches in Migros’ history. The design has not changed since, but the consumer loves it as much as when it first appeared in store.

Xetabel Greek-Style Cheese

In the past this cheese from Bel was named Fetabel. When legislation changed allowing only Greek-made cheese to be called feta, Bel had to look for a new product name. Paragon found the solution – change just one letter, keep Bel in the name and become even more distinctly Greek – become Xetabel!